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Redken

Experience hair like satin – healthy, strong, and uniquely beautiful – with Redken, the haircare brand from New York!

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Redken Acidic Color Gloss
Redken Acidic Color Gloss
For color protection and radiant shine
Redken All Soft
Redken All Soft
For dry and brittle hair
Redken Acidic Bonding Concentrate
Redken Acidic Bonding Concentrate
For stressed or damaged hair
Redken Extreme
Redken Extreme
For severely damaged hair
Redken Blondage High Bright
Redken Blondage High Bright
For blonde hair
Redken Color Extend Blondage
Redken Color Extend Blondage
Anti-yellow treatment for blonde hair
Redken Frizz Dismiss
Redken Frizz Dismiss
For frizzy hair
Redken Volume Injection
Redken Volume Injection
For fine hair
Redken Brews
Redken Brews
Men’s grooming
Redken Scalp Relief
Redken Scalp Relief
For sensitized scalp
Redken Styling
Redken Styling
Creative looks
Redken Shades EQ
Redken Shades EQ
Redken Shades
Redken Acidic Bonding Curls & Curl Stylers
Redken Acidic Bonding Curls & Curl Stylers
For curly hair
Our customers love
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Redken Volume Injection Shampoo
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Redken Volume Injection Shampoo

The Redken Volume Injection Shampoo provides volume and fullness for fine to normal hair. The hair is cared for and softened without being weighed down. The hair structure is strengthened and shine is enhanced, resulting in healthy-looking hair and glamorous volume. Filloxane surrounds the hair fiber, adding texture without sticking. Application Recommendation for Redken Volume Injection Shampoo Thoroughly wet the hair and evenly massage the shampoo into the damp hair. Lather well and rinse thoroughly afterwards.

Content: 300 ml (€6.72 / 100 ml)

Sale price: €20.15 Regular price: €26.00
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Redken Shades EQ Gloss Bonder Inside - 10GI Tahitian Sand Redken Shades EQ Gloss Bonder Inside - 10GI Tahitian Sand
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Redken Shades EQ Gloss Bonder Inside - 10GI Tahitian Sand

Redken Shades EQ Gloss Bonder Inside is a demi-permanent balancing gloss tint without ammonia on an acidic base. From the Redken Shades EQ Gloss you already know and love, the improved version has become Redken Shades EQ Gloss Bonder Inside. It is an all-in-one toner and bonder. Did you know that after each lightening or highlighting treatment, a residue of alkalinity remains on the hair? This leads to hair damage and weakened disulfide bonds, which can persist for up to 14 days after the colour treatment. The groundbreaking innovation of Redken Shades EQ Gloss Bonder Inside helps to strengthen sensitive hair in just one step. It contains citric acid and taurine to reduce alkalinity and damage after a lightening treatment. Shades EQ Gloss Bonder Inside is easy and versatile to apply due to its liquid consistency. Colour refreshment and correction are quick and easy with this product. A blend of direct and oxidative dyes and revolutionary technology ensure excellent durability. The acidic pH value also provides ultimate shine. No lightening required. Application of Redken Shades EQ Gloss Bonder Inside Mix Shades EQ Gloss Bonder Inside in a 1:1 ratio only with Shades EQ Processing Solution. Leave the formula to develop for 20 minutes. For up to 70% grey coverage, the processing time can be extended to up to 40 minutes. Redken Shades EQ Gloss Crystal Clear can be added to any shade to tone down or lighten the colour of the formula.

Content: 60 ml (€31.58 / 100 ml)

Variants from €16.95
Sale price: €18.95 Regular price: €25.60
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Redken Frizz Dismiss Conditioner Redken Frizz Dismiss Conditioner
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Redken Frizz Dismiss Conditioner

The Redken Frizz Dismiss Conditioner provides moisture to the hair and imparts a radiant shine. Thanks to the Shape Retain Complex with Aquatoril and Pracaxi oil, it protects the hair from humidity and controls volume caused by frizz. Aquatoril, originally from skincare, supplies the hair with "good" moisture, enabling it to better resist humidity. The Pracaxi oil from Brazil nourishes the hair, strengthens the hair fiber, and controls hair volume. Application recommendation for Frizz Dismiss Conditioner Distribute the conditioner through damp hair and gently massage. Then rinse thoroughly.

Content: 300 ml (€8.32 / 100 ml)

Sale price: €24.95 Regular price: €28.90
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Redken Frizz Dismiss Shampoo Redken Frizz Dismiss Shampoo
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Redken Frizz Dismiss Shampoo

The Redken Frizz Dismiss Shampoo gently cleanses hair thanks to its sulfate-free formulation and smooths the hair surface. The hair is moisturised and frizz is kept under control. The Shape Retain Complex, made from Brazilian Pracaxi oil and Aquatoril, contributes to silky smoothness and moisture retention of the hair. The result is frizz-free, silky shiny hair. Shape Retain Complex of the Frizz Dismiss Series Aquatoril – a skincare ingredient that provides the hair with "good" moisture and repels humidity Pracaxi oil – a Brazilian oil that nourishes the hair, strengthens the hair fibre, and controls volume

Content: 300 ml (€7.65 / 100 ml)

Sale price: €22.95 Regular price: €26.00
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Redken Extreme Anti-Snap Redken Extreme Anti-Snap
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Redken Extreme Anti-Snap

The strengthening Redken Extreme Anti-Snap Leave-In treatment smooths the cuticle, helps reduce hair breakage, and prevents split ends. It also provides heat protection and strengthens hair after chemical treatments. Thanks to the Interlock Protein Network and the Fortifying Complex, the hair fibre is reinforced from within and sealed with a protective film. The result is healthy shine, stronger hair, and reduced split ends and breakage. Application Tip Redken Extreme Anti-Snap Apply to towel-dried hair, focusing especially on severely damaged areas. Do not rinse out and style as desired.

Content: 250 ml (€11.58 / 100 ml)

Sale price: €28.95 Regular price: €33.60
13
Redken Acidic Bonding Concentrate Shampoo Redken Acidic Bonding Concentrate Shampoo
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Redken Acidic Bonding Concentrate Shampoo

Redken Acidic Bonding Concentrate Shampoo is Redken's most concentrated all-in-one formula for ultimate repair and care of damaged and bleached hair. This ultra-rich and luxurious shampoo provides maximum repair, intensive nourishment, and protection against colour loss. How Redken Acidic Bonding Concentrate Shampoo works The shampoo contains a concentrated Bonding-Care Complex and citric acid. This reinforces weakened disulfide bonds in the hair and minimises hair breakage. This pH-balanced shampoo is specially formulated with an acidic pH to prevent the negative effects of hair dyes, styling tools, and even water. The result? Hair that looks healthy and feels healthy! Additional benefits: 56% less hair breakage when used in combination with the Acidic Bonding Conditioner 11x smoother hair when used together with the conditioner and the Leave-In Treatment For comprehensive care, the Redken Acidic Bonding Concentrate Conditioner is applied afterwards. To finish, the Redken Acidic Perfecting Concentrate Leave-In Treatment is applied to the hair.

Content: 300 ml (€9.65 / 100 ml)

Sale price: €28.95 Regular price: €33.25
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Redken Extreme Length Shampoo Redken Extreme Length Shampoo
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Redken Extreme Length Shampoo

Redken Extreme Length Shampoo with Biotin strongly strengthens damaged hair and helps it grow longer and stronger. Thanks to the included Biotin, hair growth is stimulated and accelerated. By combining strong hair with accelerated growth, this shampoo contributes to achieving the desired hair length more quickly. Redken Extreme Length Shampoo for longer hair The pH-neutral formula is based on the renowned Protein Technology known from Redken. The shampoo is gentle on skin and hair while being equipped with a highly effective formula to support hair growth. The mild formula cleanses gently yet thoroughly and strengthens the hair. For optimal results, the shampoo should be gently emulsified into damp hair and rinsed out well after a short processing time. Follow with the conditioner to support the hair's length growth effectively.

Content: 300 ml (€7.65 / 100 ml)

Sale price: €22.95 Regular price: €26.80
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Redken Frizz Dismiss Instant Deflate Redken Frizz Dismiss Instant Deflate
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Redken Frizz Dismiss Instant Deflate

Redken Frizz Dismiss Instant Deflate is a smoothing leave-in oil serum for normal to thick hair. It provides heat and humidity protection and medium to maximum frizz control. The hair gains more shine and unwanted volume is controlled. The Shape Retain Complex with Pracxi oil and Aquatoril supplies the hair with plenty of moisture and leaves it looking healthy and shiny. Application recommendation for Frizz Dismiss Instant Deflate Spray onto towel-dried hair on the lengths and ends and blow-dry.

Content: 125 ml (€23.16 / 100 ml)

Sale price: €28.95 Regular price: €33.60
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Redken All Soft Conditioner Redken All Soft Conditioner
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Redken All Soft Conditioner

The nourishing Redken All Soft Hair Conditioner is particularly suitable for dry, brittle hair. The conditioner helps prevent hair breakage, smooths the hair surface, and prevents split ends. The hair is intensely supplied with lipids. Camelina oil contributes to a deep shine, while avocado and olive oils provide softness and intensive care. The Keratin Enrich Complex, made from argan oil, PCA, and arginine, supplies the hair with moisture, brilliant shine, and ultimate smoothness. Application Tip for Redken All Soft Conditioner After cleansing with the All Soft Shampoo, massage the conditioner into the lengths and ends and leave it on for approximately 1-2 minutes. Rinse thoroughly.

Content: 300 ml (€8.32 / 100 ml)

Sale price: €24.95 Regular price: €28.90
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Redken Amino Mint Shampoo Redken Amino Mint Shampoo
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Redken Amino Mint Shampoo

Redken Amino Mint Shampoo delivers the ultimate boost of freshness for your hair. It cleanses oily scalps while calming irritations. Thanks to its acidic formula, the pH levels of your hair and scalp are balanced.  The shampoo is infused with mint, which is known for its invigorating and soothing effect. Cationic polymers and betaine nourish and strengthen the hair. The formula delivers instant results to leave your scalp feeling clean and refreshed.  How to use Redken Amino Mint Shampoo Apply to wet hair and massage to create a lather. Rinse thoroughly. Follow with a Redken conditioner of your choice. In case of contact with eyes, rinse immediately with plenty of water. 

Content: 300 ml (€7.65 / 100 ml)

Sale price: €22.95 Regular price: €26.00

Redken works closely with top stylists to develop haircare products that are always in tune with the latest trends. From protein-rich shampoos to strengthening treatments, Redken makes your hair look healthy.

Redken: The Success Story of a New York Label

Redken stands for premium, high-quality haircare and styling products. Behind its successful products are two visionaries with big ideas.

In 1960, actress Paula Kent and chemist Jheri Redding came together to bring their vision of first-class, skin-friendly, and highly effective products to life. They didn’t just merge their ideas – they also combined the first letters of their names to create the brand name Redken (Redding + Kent). A brand that has been celebrating success for more than 60 years.

Based in New York, the company has secured more than 60 patents for ingredients and products. Redken became especially famous for its shampoos. Numerous training programs for hairstylists followed, and in 2007, the company was even inducted into the Icons of the American Marketplace, establishing itself as a leading brand for haircare products like Redken shampoos.

Redken Model

The Redken Philosophy

Redken is more than a traditional haircare company. Its philosophy is built on three pillars that have made the brand an icon behind the runways of Fashion Weeks in New York, Milan, Paris, and London.

Redken the Trendsetter

Redken is the leading name when it comes to styling at Fashion Weeks in New York, Milan, London, and Paris, supporting numerous shows. The brand sets new hairstyle trends for the catwalks, drawing inspiration from stars and models who boldly experiment with new looks and create fresh trends.

Never Standing Still

Innovation and research are what drive Redken forward. The company is dedicated to continuously launching new products that quickly establish themselves as classics and “must-haves” in the hair industry. With determination and innovative strength, Redken constantly adapts to current trends and hair concerns, ensuring it remains at the forefront of new hair trends.

Inspiration Through Art

Redken works with leading stylists in New York City to capture the latest trends and translate them into products. Since the 1960s, Redken has been synonymous with innovation and top-level quality. Shampoo was the brand’s first success and remains a core focus today. The Redken range includes high-quality care and styling products, delivering perfect results with lines tailored to individual hair needs. The Redken stylist team includes talents such as Ellen Devine, Julie Lahr, and Kristin Longstreet. Their work is nothing short of art – they are specialists who travel the world to share their expertise while expanding their creative horizons.

Redken: Haircare and Styling Products from New York

How about using the very same products as the stylists on the world’s runways? With Redken, you can – because you can order these excellent haircare products directly at BellAffair!

The highlight of the range is undoubtedly the most iconic of all Redken products: the Redken shampoo. What makes it so special? All Redken shampoos are pH-balanced with a value between 4.5 and 5.5 and are protein-based. This makes them highly compatible with your scalp and ensures first-class results.

Redken Shampoo, Conditioner, Masks & More: The Bestselling Lines

Redken offers a wide range of high-quality, professional haircare products such as shampoos, conditioners, masks, and leave-in treatments – all tailored to different hair types. In addition to these care products, Redken also provides reliable styling solutions. Discover the most popular Redken products for yourself now!

Redken Extreme

Redken Extreme is the care line for very damaged hair. Proteins and ceramides rebuild broken hair fibers and strengthen the hair. In addition, the products give silky shine and smoothness.

Redken Extreme Length are specialized products for long, stressed hair. They repair damaged lengths and are ideal for anyone whose hair never seems to grow beyond a certain point because it breaks off beforehand.

Redken Acidic Bonding: Care and Color Protection

Redken Acidic Bonding delivers ultimate repair, care, and color protection for color-treated, demanding hair.

With Acidic Bonding, hair breakage is reduced by 56% when shampoo and conditioner are used together, and hair becomes 11 times smoother.

The highly concentrated formula strengthens weakened hair bonds and improves elasticity while protecting the hair color. The line includes six products that, when used together, deliver outstanding results.

Redken All Soft

All Soft is Redken’s care line for dry, brittle hair. The brand has developed a dedicated shampoo, conditioner, moisture restore treatment, Argan-6 oil, and heavy cream.

For curls, which often tend to dryness, Redken created All Soft Mega Curls. Due to the demanding hair structure, this professional line includes a shampoo, conditioner, and the Hydramelt Treatment.

Redken Color Extend

Color Extend is synonymous with color-protecting haircare. Redken has developed products for brown, blonde, gray, and all color-treated hair types:

Redken Blondage High Bright is designed specifically for blonde hair. With Vitamin C + Brightening Care Complex, these products deliver radiant blond tones, nourished hair fibers, and brilliant shine.

Redken Color Extend Blondage neutralizes brassiness in blonde hair with shampoo, conditioner, and mask. In addition, there is Graydiant for gray hair, Brownlights for brunettes, and the classic line Color Extend Magnetics for all color-treated hair types.

Redken Frizz Dismiss

With babassu oil and a smoothing complex, Redken Frizz Dismiss effectively combats frizz in all hair types. Brittle and dry hair also benefits from Frizz Dismiss.

Redken Volume Injection

With filloxane and a strengthening complex, Redken Volume Injection delivers more volume and fullness without weighing the hair down or leaving it sticky. Shine included.

Redken Brews

Redken Brews is the dedicated care line for men. Inspired by barbershops, Redken Brews offers not only haircare and styling but also beard care products. Its key ingredient, malt, nourishes and strengthens men’s hair from root to tip.

Redken Scalp Relief

Redken Scalp Relief was created for problematic scalps. The care line offers products for different scalp concerns such as dandruff, oily scalp, or lack of hair density, including the Redken Thickening Treatment.

Redken Styling

Redken’s styling products meet every need: volume, hold, shine, fullness, or heat protection. The clear bestseller is Redken One United Elixir, a multi-benefit spray with 20 effects. The products can be combined with each other, making them versatile in use. The numbers on the packaging indicate the level of hold: 0–5 light, 6–15 medium, 15–28 strong hold.

Redken Hair Colors

The Redken Shades EQ Gloss is an ammonia-free gloss toner that delivers sensational results.

Shop Redken at the BellAffair Online Store

Discover the full world of Redken products at the BellAffair Online Shop – for hair like the models on the world’s runways.

Frequently Asked Questions

Are Redken products tested on animals?

Redken is a subsidiary of L'Oréal, which ensures that neither products nor ingredients are tested on animals.

Do Redken products contain silicones?

Except for the Nature + Science line, all Redken products contain silicones. However, they only use high-quality silicones, which play a key role in their unique effectiveness and do not “damage” the hair.

Which Redken shampoo is best for dry hair?

For dry hair, the Redken All Soft Shampoo is the best choice. For dry, straw-like hair that is exposed to daily styling heat, you should use the Redken All Soft Mega Shampoo. Both shampoos provide moisture, softness, and shine.