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Goldwell

Goldwell

The hairdressing brand Goldwell stands for a wide variety of products and reliability. From hair care and styling to hair color and perm products, it offers everything you need for beautiful hair.

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Goldwell Stylesign
Goldwell Stylesign
Styling for all hair types
Goldwell Colorance
Goldwell Colorance
Professional toner
Goldwell Elumen
Goldwell Elumen
Ammonia-free hair color
Goldwell Topchic
Goldwell Topchic
Intelligent hair color
Goldwell Dualsenses Ultra Volume
Goldwell Dualsenses Ultra Volume
Fine to weak hair
Goldwell Dualsenses Bond Pro
Goldwell Dualsenses Bond Pro
Weak, brittle hair
Goldwell Dualsenses Rich Repair
Goldwell Dualsenses Rich Repair
Damaged hair
Goldwell Dualsenses Blondes & Highlights
Goldwell Dualsenses Blondes & Highlights
For blonde hair
Goldwell Dualsenses Color
Goldwell Dualsenses Color
For colored hair
Goldwell Dualsenses Color Extra Rich
Goldwell Dualsenses Color Extra Rich
Strong and unruly hair
Goldwell Dualsenses Curls & Waves
Goldwell Dualsenses Curls & Waves
Curls and waves
Goldwell Dualsenses Men
Goldwell Dualsenses Men
Everything for men’s hair
Goldwell Dualsenses Just Smooth
Goldwell Dualsenses Just Smooth
Unruly hair
Goldwell Dualsenses Scalp Specialist
Goldwell Dualsenses Scalp Specialist
Sensitive scalp, thin hair
Goldwell Dualsenses Silver
Goldwell Dualsenses Silver
For blonde and gray hair
Goldwell Dualsenses Sun Reflects
Goldwell Dualsenses Sun Reflects
Protection and care in the sun and heat
Goldwell Hairspray
Goldwell Hairspray
Professional hold & stylish finish
Goldwell Premium Blonde Lighteners
Goldwell Premium Blonde Lighteners
Silklift
Goldwell Texture Dimensions
Goldwell Texture Dimensions
Perm lotions
Goldwell Color Revive
Goldwell Color Revive
Color refresh
Goldwell Sets
Goldwell Sets
Hair care sets for gifting
Goldwell System
Goldwell System
Toolbox for color services
Our customer love
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37
Goldwell Topchic Naturals 60ml - 2 N black
14549
Goldwell Topchic Naturals 60ml - 2 N black

Goldwell Topchic Naturals 60ml provide multifaceted, brilliant, and long-lasting colour. The Dye Penetration and Reflects System guarantee: 100% grey coverage across a comprehensive colour spectrum 100% natural coverage for fine to normal hair (N-shades) 100% grey coverage with cool tone alignment (NA-shades) 100% grey coverage for thick hair or intensive grey coverage for normal hair (NN-shades) Ultimate durability and maximum hair protection The cool NA-shades remain cool even after many washes thanks to the CoolProtect System. The Equalizer System 2.0 ensures an even result – from roots to tips, Topchic Naturals creates a uniform colour image. Nevertheless, the hair is maximally protected thanks to IntraLipid Technology. Application of Goldwell Topchic Naturals 60ml Start with dry hair. Mix the Topchic hair colour in a 1:1 ratio with the System Developer. Apply the mixture to the hair using a colouring brush. Allow the colour to develop: 20 minutes with heat, 30 minutes without heat. Thoroughly rinse out the hair colour. Shampoo the hair twice. Finish with a conditioner or hair treatment.

Content: 60 ml (€17.83 / 100 ml)

Sale price: €10.70 Regular price: €17.00
20
Goldwell Colorance 60 ml - 5 K mahogany copper Goldwell Colorance 60 ml - 5 K mahogany copper
36356
Goldwell Colorance 60 ml - 5 K mahogany copper

Goldwell Colorance 60ml is an intensive tint for vibrant, glossy colour results. Grey coverage of up to 75% is achievable. The tint is specifically used to intensify natural and fashion tones and for grey hair coverage, offering particularly reliable and precise results. Goldwell Colorance is divided into N-shades, which give existing natural tones a new radiance, @Elumenated for multidimensional reflections, Maxreds for red shades from warm to cool, and pastel shades, which are perfect for lightened hair. Application tips for Goldwell Colorance 60 ml Aligned with Goldwell Colorance tints, there is a Developer Lotion with 2% from Goldwell System. The developer lotion should be mixed with the tint in a 2:1 ratio. The hair should be towel-dried or dry before application, especially for pastel shades. Leave on for a maximum of 25 minutes. For a gentle result, 5 to 10 minutes are recommended. Use Colorance Clear to reduce the depth or character of the colour or to create soft blonde shades.

Content: 60 ml (€19.92 / 100 ml)

Variants from €10.55
Sale price: €11.95 Regular price: €14.95
37
Goldwell Topchic 60ml - 2 A blue black
14547
Goldwell Topchic 60ml - 2 A blue black

Goldwell Topchic stands for intelligent, vibrant, and intense colour with long-lasting hold. Topchic offers up to 100% grey coverage and the clearest colour results. The intelligent colour system ensures precise and highly reliable outcomes. Advantages of Goldwell Topchic 60ml easy application high result reliability maximum coverage even result over 100 shades with maximum colour brilliance Application of Goldwell Topchic 60ml The hair must be dry before application. Mix Topchic hair colours 1:1 with the system developer. Apply with a brush. Allow to develop for a maximum of 30 minutes with heat and 20 minutes without heat. Rinse out with shampoo and care for the hair.

Content: 60 ml (€17.83 / 100 ml)

Sale price: €10.70 Regular price: €17.00
33
KMS Addvolume Styling Foam
73354
KMS Addvolume Styling Foam

The KMS Addvolume Styling Foam helps to maintain voluminous styles for an extended period. The volumising foam provides up to 70% more fullness for tired, fine hair lacking volume. The styling foam from the Addvolume series offers medium hold and has the ability to make tips appear denser and stronger. Additionally, the hair receives UV protection. KMS Addvolume Styling Foam can be excellently combined with any other hair care product from KMS. Application recommendation for KMS Addvolume Styling Foam Shake the bottle well. A small amount of KMS Addvolume Styling Foam is applied with a fine comb to towel-dried hair. Then, blow-dry and style the hair as usual. Tip: For breathtaking texture and bounce, apply KMS Addvolume Styling Foam directly to the roots and then blow-dry with a large round brush.

Content: 75 ml (€0.11 / 1 ml)

Sale price: €8.00 Regular price: €12.00
26
Goldwell Topchic  - 11 G special gold blonde
14638
Goldwell Topchic - 11 G special gold blonde

Goldwell Topchic is a high-performance hair colour that provides intense, vibrant, and uniform colours. The Equalizer System 2.0 enables gentle colouring while protecting and smoothing the hair fibre. The patented Intelligent Coenzyme technology also protects the hair from potential damage by neutralising free radicals. The colour appears more brilliant, intense, and long-lasting. 100% Grey Hair Coverage The Topchic range offers a wide selection of bright and individual shades capable of covering 100% of grey hair. Advantages of Goldwell Topchic 250ml 100% grey hair coverage Long-lasting colour Intensive and even colour result Optimal hair protection Easy and practical application Application of Goldwell Topchic 250ml Preparation: Ensure hair is dry and mix the Topchic hair colour with the System Developer in a 1:1 ratio. Use a brush to apply the colour mixture. Processing time: with heat up to 30 minutes, without heat up to 20 minutes Wash out and care for hair with shampoo Goldwell's Unique Dispensing System The Topchic hair colours are applied using the convenient Depot Dosen system. Instructions can be found in the video.

Content: 250 ml (€14.78 / 100 ml)

Variants from €34.95
Sale price: €36.95 Regular price: €49.95
27
Goldwell Elumen Play
36195
Goldwell Elumen Play

Goldwell Elumen Play unleashes playful creativity. The semi-permanent colour without developer offers infinitely versatile colour options, lasts for up to 15 washes, and washes out up to 100% colourfast. Simply press “Play” and get started! What makes Elumen Play special? Goldwell Elumen Play is a unique system of direct dye hair colours for astonishingly different results. Thanks to the Elumen Play HDmax Technology, the dyes deposit on both the outer and inner cuticle layers. The innovative colour technology ensures that the shades fade tone-on-tone over time. With the Shine and Care Technology, the colour achieves maximum, intense shine while the hair looks brilliant and healthy due to the glow effect. The features of Goldwell Elumen Play include: various shades (including the clear tone Clear) up to 15 washes up to 100% colour removal improved hair feel stronger hair structure colour brilliance ready-to-use mixture requiring no developer free from ammonia and oxidation Mix and match with Goldwell Elumen Play On the Elumen Play colour chart, bright, metallic, and pastel shades can be found. The Pures include Red, Blue, Violet, Pink, Green, Orange, Yellow, and Black. Pastel shades are Coral, Rosé, Lavender, and Mint, while Silver is the metallic option. With this spectrum, everyone can find the perfect shade for themselves. If the right colour isn’t available yet, a common question is: Can Elumen Play be mixed? Yes, the shades can be mixed at will. This opens up unlimited colour possibilities with the characteristic Elumen shine. For example, Mint can be created with Yellow, Blue, and Clear, and Brazilian Orange with Orange, Yellow, and Clear. Elumen Play: Application Elumen Play is best suited for blonde, white, or grey hair. The result is particularly vibrant and disappears naturally after 15 washes. For instance, hair can be illuminated with Elumen Play Pastel Coral, Orange, and Pink for fiery colours. Elumen Play can also be used on darker base colours with a level lower than 9-10. It is recommended to apply Pink on hair with levels 6-7 to create a beautiful, rosy brown. No developer is required for application. Put on gloves. A sufficient amount of Elumen Play is applied directly to dry, clean hair. Leave the colour to develop for 30 minutes without heat. Rinse out. Wash and care for the hair. For longer-lasting colour, use Goldwell Elumen Lock Colour Sealing. Elumen Play Nuances can be removed up to 100% with Elumen Play Eraser, allowing instant colour changes at any time. Elumen Play – Colour Chart The Elumen Play Colour Chart categorises shades into different groups. The 8 pure shades form the core range of Goldwell Elumen Play: Yellow - sunny yellow Orange - juice orange Red - fiery red Pink - hot pink Violet - mysterious violet Blue - ocean blue Green - tropical green Black - jet black 4 pastel shades offer delicate, pastel reflections for even more variety in hair: Pastel Coral - blush coral Pastel Rose - bashful rose Pastel Lavender - sweet lavender Pastel Mint - cool mint The Metallic nuance Silver contains small glitter particles in the colour mass. Goldwell Elumen Play Clear can be added to any shade to tone down the intensity. Buy Goldwell: Elumen Play at BellAffair Goldwell Elumen Play offers a different kind of creative inspiration. With these colours, you forget the instructions and set your own rules. Be open to new ideas, follow your instincts, and order these unique hair colours online at BellAffair!

Content: 120 ml (€18.29 / 100 ml)

Variants from €19.95
Sale price: €21.95 Regular price: €29.90
50
Goldwell Colorance Gloss Tones - clear Goldwell Colorance Gloss Tones - clear
73162
Goldwell Colorance Gloss Tones - clear

Goldwell Colorance Gloss Tones provides shimmering blonde that lasts longer. In just 10 minutes, this unique colouring offers beautiful shine and a smooth hair feel. Goldwell Colorance Gloss Tones stands for maximum performance and is suitable for all hair types and structures. It is suitable as an instant service in combination with all classic colour services. After each lightening, Goldwell Colorance Gloss Tones is used to intensify the colours and counteract warm tones. It also ensures soft transitions in the grey area, especially with tone level 8. Goldwell Colorance Gloss Tones lasts, depending on hair structure, up to 25 washes. Application of Goldwell Colorance Gloss Tones This colouring always uses developer lotion with 2%. It is mixed 1:1 with Gloss Tones and best applied with a dispensing bottle on towel-dried hair. Then leave it on for a maximum of 10 minutes. Rinse thoroughly at the end. When Goldwell Colorance Gloss Tones is used together with a lightening service or on uneven, stressed hair structures, you should use the System Structure Equalizer before the Colorance Gloss Tones service.

Content: 60 ml (€14.92 / 100 ml)

Sale price: €8.95 Regular price: €18.00
37
Goldwell Topchic Reds 60ml
14551
Goldwell Topchic Reds 60ml

Effektful colour with the Goldwell Topchic Reds 60ml creates striking, intense contrasts with perfect highlights. The Goldwell streaking colour achieves luminous streaks thanks to a lightening up to two tones. Fascinating colour intensity and incredible luminosity – all in one colour formula that also cares for the hair. The colour from Goldwell ensures an even colour result from root to tip, which lasts particularly long. Vibrant shades provide a fiery, intense variation in the hair. Goldwell Topchic Reds 60ml Application Hair must be dry. Mix developer and hair colour in a 1:1 ratio and stir well. Apply carefully and evenly with a colouring brush. Leave to develop without heat for 30 minutes, with heat for 20 minutes. Rinse thoroughly with shampoo and then treat the hair with conditioner or hair mask.

Content: 60 ml (€17.83 / 100 ml)

Sale price: €10.70 Regular price: €17.00
42
Goldwell Pure Pigments - Cool Pink
36412
Goldwell Pure Pigments - Cool Pink

Goldwell Pure Pigments is a hair colour that allows for a unique play of colour reflections and shine in the hair. The HD³ Dye Technology by @Pure Pigments is responsible for this. The powerful dye concentrates are designed to create vibrant colours and effects. These colours offer a 63% higher shine compared to conventional hair colours. Additionally, the hair colour promises up to 3 times more colour intensity and twice the resistance to fading. Furthermore, the possibility of the "Color Morphing Service" and other colouring techniques with @Pure Pigments is emphasised to continually rediscover hair colour. Application of Goldwell Pure Pigments Combine Goldwell Pure Pigments with Topchic and Colorance according to the instructions for use. Add 1 drop or up to 10% to the final colour mixture. The lighter the shade, the more intense the result. Attention: Do not use @Pure Pigments with Elumen or Colorance Gloss Tones.

Content: 50 ml (€69.80 / 100 ml)

Sale price: €34.90 Regular price: €59.90
28
Goldwell Colorance - pastel peach Goldwell Colorance - pastel peach
73009
Goldwell Colorance - pastel peach

Goldwell Colorance 120ml is a tint known for radiant, long-lasting results. At the same time, the hair structure is repaired. The patented IntraLipid System ensures sustainable regeneration of the hair structure by replenishing up to 70% of lipids. This results in a pleasant hair feel after tinting. The incomparable shades create beautiful shine, healthy hair, and stunning reflections. Additionally, it reliably covers up to 75% grey hair. From natural tones to captivating red and pastel shades, the intensive tint offers a colour variety that leaves no colour wish unfulfilled. Application of Goldwell Colorance 120 ml Before application, Goldwell Colorance must be mixed with the appropriate developer lotion with 2%. The developer is mixed with the tint in a 2:1 ratio. Before application, the hair should be towel-dried (exception: dry hair for pastel shades). Leave on for 5 to 10 minutes for a gentle result. For a more intense final result, leave on up to 25 minutes. Use Colorance Clear to reduce the depth or character of the colour or to create soft blonde shades. For application, the Goldwell Topchic dosing system with attachment is required (not included).

Content: 120 ml (€17.46 / 100 ml)

Variants from €15.65
Sale price: €20.95 Regular price: €28.95

Convincing brand since 1948

The brand was founded in 1948 by the then 27-year-old merchant Hans Erich Dotter. The first product was a sensational liquid that made it possible to significantly reshape hair. This outstanding product was given the name “Goldwell Ideal.”

Intelligent Care and Color Products

The company’s primary goal was to offer master hairdressers a program designed exclusively for use in salons. In its early years, the brand became increasingly popular through continuous development and the introduction of sensational new products. In 1989, Goldwell became part of the Japanese KAO Corporation (Tokyo) and is now represented in over 29 countries, enjoying the highest recognition among professional hairdressers.

From the very beginning, professionals have relied on the sensational results. Both in the color and care sectors, this successful brand is hardly matched. Salons around the world trust the unique technology that is infused into each product with extensive know-how, passion, and exceptional effectiveness.

The main task lies in the development of hair cosmetic products and services at the highest level. Meeting the highest standards has top priority, as this is the only way to ensure that customers are satisfied with the products. New ideas and technologies flow into the development process, making it possible to create innovative and high-quality products. Another recipe for success is the team spirit that characterizes the company.

Goldwell Products: Premium Quality

Stylists from all over the world have long relied on this traditional brand. That is why Goldwell can be found in many hair salons. The brand convinces with its wide range of products and the great reliability of its formulations.

The product portfolio includes intense, long-lasting hair colors, exclusive care products for all hair types, as well as high-performance styling and perm products. Whether it’s intelligent technology in the colorations or comprehensive care formulas in the hair care line—Goldwell stands for reliable, highly effective hair cosmetics.

Shampoo for Well-Groomed and Beautiful Hair

Dualsenses includes all hair care products, divided into different lines depending on hair type. The foundation of every hair care routine is always a shampoo, upon which conditioners, masks, and leave-in products build their effectiveness.

Additionally, we recommend Kerasilk Shampoos for different hair types, formulated with biomimetic silk. This strengthens the hair structure in the best possible way, especially for damaged hair.

Shampoos for Damaged Hair

Shampoos for Colored Hair

Shampoos for Unruly Hair and Curls

Shampoos for Blonde Hair

Shampoo for Sensitive Scalp

Hair Colors

From semi-permanent tints to permanent hair colors and lighteners – Goldwell always keeps an eye on the latest trends and continuously develops its colorations at the highest level. With its own color depot system, dyes can be easily and precisely dosed.

Elumen

Goldwell Elumen is an ammonia-free intensive tint that delivers radiant, long-lasting color results. On the Goldwell Elumen color chart, you’ll find not only blonde and brown shades but also vibrant, unconventional colors such as yellow, orange, pink, blue, and green.

Topchic

Goldwell Topchic is a permanent oxidative hair color that guarantees 100% gray coverage, ultimate durability, and even color results. Thanks to the patented Coenzyme Technology, the hair is additionally protected.

Colorance

Goldwell Colorance offers toning products and color refreshers with up to 75% gray coverage. Its special formula regenerates the hair structure by replenishing up to 70% of lipids.

Lighteners

Goldwell lighteners provide reliable and fast lift of up to seven levels. Unwanted yellow tones don’t stand a chance. Thanks to the Silk Protein Complex, hair breakage during the lightening process is significantly reduced.

Goldwell Hairspray & Top Styling Products

Goldwell Sprühgold was one of the brand’s very first styling products. This classic hairspray provides long-lasting hold and is particularly easy to brush out, which is why it remains so popular to this day.

The main styling range is covered by Goldwell Stylesign, which is divided into five product groups:

  • Volume Products – for fullness, body, and bounce

  • Smooth Products – for sleekness and smooth looks on normal to strong hair

  • Curls Products – for curly styles

  • Texture Products – for structured looks, whether sleek and shiny or rough and tousled

  • Hairspray Products – for reliable hold

  • Heat Styling Products – for blow-dry styles and heat protection

Goldwell Care Products for Summer

In certain situations, hair requires extra care. For these cases, Goldwell has just the right solution. Dualsenses Sun Reflects was specially developed for hair stressed by the sun. It protects against UV rays and heat, as well as salt water and chlorine.

Men’s Care

Goldwell Dualsenses for Men is tailored precisely to the needs of men’s hair. The Recharge Complex with guarana, caffeine, and Instant Microfluid Technology strengthens the hair and provides noticeably more energy.

Everything for the Perfect Perm

Perms are only for grandmas? Think again! With the Texture Dimensions reshaping products, you can transform your hair texture for a well-groomed look. The even wave pattern will win you over too.

BellAffair is Your Goldwell Online Shop

Goldwell has a passion for beautiful hair, which is why its salon-quality products are definitely worth trying. At BellAffair, you can buy Goldwell products and have them delivered quickly and easily to your home. If you have any questions, you can contact our support team.

Frequently Asked Questions

Is Goldwell good for my hair?

Goldwell Dualsenses offers the right products for every hair type and need. The following care lines are available:

Where can I buy Goldwell?

You can purchase Goldwell products at attractive prices in the BellAffair online shop.

Who owns Goldwell?

In Germany, the Goldwell and KMS California brands are represented by KAO Germany.

Are there Goldwell products without silicones?

Yes, Goldwell also offers hair care products without silicones. Examples include the Dualsenses Men Hair & Body Shampoo and the Dualsenses Men Anti-Dandruff Shampoo.

Is there a Goldwell hair color without ammonia?

Yes, Goldwell Elumen is an ammonia-free hair color that still provides intense color brilliance. With the additional care products, the hair is nourished and protected during the coloring process.